AI is everywhere. We only have to look. From smartphone apps to that self-checkout queue at that neighbourhood store to that web series that got recommended to us, there is data that we as consumers provide and AI-driven personalized experiences that we receive in return.

Despite its ubiquitous presence, there…


Corporate credit continues to be strongly linked to vintage and past credit history. In a world overturned by the pandemic, this does not cut it anymore since past models are no longer predictive of future performance. In fact, what matters most is the behaviour now.

Before Covid (BC) and After…


Covid-19 accelerated digital adoption last year and as a result, many businesses are struggling with the lack of the right technology to manage the increased volume and complexity of customer data. …


First-party data is being referred to as the future of marketing; an imperative resource for brands to flourish. Especially with Firefox and other browser disabling third-party cookies on their browser, it has become essential for marketers to collect first-party data.

On a consumer level, are concerned about the way their…


In today’s age, marketers have no excuse for not knowing what their customers want. Data-driven marketing is the foundation of digital-age advertising strategies where marketers are required to deliver the personalized experiences that the consumers are demanding.

So, it does not come as a surprise that customer data platforms (CDP)…


Cadenz is the market’s first Customer Intelligence Platform (CIP) that automatically mines customer interests using behavioral AI algorithms on combined first-party and second-party data. This helps businesses create contextual communication that is personalized and relevant to the user.

For example, a normal CDP will help you send an email to…


From boardrooms to the parliaments, from the sports field to Bollywood, women in India are making their presence known and how. …


As digital technologies radically reform industry after industry, many companies are putting in considerable change efforts to reap the benefits of these trends. …


Varsha was looking to change her number from prepaid to postpaid. She called her telecom company’s customer care number and was connected with John. She explained her request to John and asked for help in choosing a good postpaid plan for her. However, John being from the customer care team…


As per Reserve Bank of India’s (RBI) financial stability report, the Indian banking system encountered approximately 6,500 incidents of fraud worth ₹30,000 crores in the year 2019 alone. The lack of due diligence in loan disbursal and credit defaults are the primary contributing factors to these frauds. Add to this…

Cadenz.ai

Cadenz is the industry’s first Customer Intelligence Platform that provides live behaviour intelligence about customers using your data automatically. #AI #ML

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